Migdal Haemek, Israel – NILIT, a leading global manufacturer and marketer of nylon textile fibers, continues to introduce Sensil®, its new premium Nylon 6.6 brand, to the apparel industry at Intertextile Shanghai, 11-13 October, Hall 5.2 Stand 5.2 C-95. NILIT will feature a beautiful, exquisitely designed Sensil fabric and garment collection that illustrates why Sensil is the smarter choice for today’s quality- and style-conscious young consumers. “Celebration!”, the latest Sensil trend report for Spring/Summer 2019, will be available at the booth as well. On the opening day of the show, NILIT will present a seminar to share some of the consumer and retail market information that led to the creation of the Sensil brand.
“The response to our new Sensil premium Nylon 6.6 has been overwhelmingly positive,” said Pierluigi Berardi, NILIT Global Marketing Director. “Apparel and fabric designers are thrilled not only with the remarkable Sensil premium Nylon 6.6 performance and fashion yarns we have crafted, but also with the exciting new way we are talking about Sensil with brands, retailers, and consumers.”
Sensil was created based on extensive analysis of evolving consumer attitudes and rapidly shifting retail shopping trends and, with its launch this summer, rapidly elevated the quality standard for Nylon 6.6. Sensil represents NILIT’s new way to convey the benefits of its premium Nylon 6.6 products to the industry and to busy consumers looking for beautiful apparel that also meets their high expectations for value, performance, and quality.
NILIT’s North American Marketing Manager, Molly Kremidas, will share an overview of these important industry dynamics that influenced the creation of Sensil in her presentation on Wednesday, 11 October at 11:30 AM. “Shifting Consumer Trends and Their Impact on Retail: What You Can Do to Survive and Thrive in This New Normal” will be presented in English with Mandarin interpretation in M5-03 at the National Exhibition and Convention Center.
At its booth, NILIT will feature beautiful knit and woven garments inspired by Sensil premium Nylon 6.6 products. Designed in response to consumer demands for high quality apparel that offers superior fit, comfort, and performance, these creations demonstrate the significant benefits that Sensil offers. Sensil is naturally softer, stronger, more durable, and more moisture-wicking and odor-resistant than other man-made fibers. Sensil creates gorgeous fabrics with beautiful drape and hand. Sensil performance yarns are enhanced to provide additional attributes that consumers require in today’s advanced fabrics. Sensil Breeze imbues apparel with a cooling effect. Sensil Body Fresh protects against the odors microbes can cause, which means clothes don’t have to be laundered as often. Sensil Heat provides warmth on chilly days while Sensil Aquarius wicks perspiration to stay comfortable on warm days. There’s even Sensil Innergy that helps energize cells and reduce the appearance of cellulite.
About NILIT
NILIT is a global producer and marketer of high quality Nylon 6.6 fibers for apparel and other products. The company was founded over 40 years ago in Israel and has grown to be the largest Nylon 6.6 producer in the world with manufacturing and marketing operations in key regions including Europe, North America, Latin America, China, Asia Pacific, and Turkey. www.nilit.com.
About Sensil
Sensil is the premium Nylon 6.6 from NILIT for apparel. Crafted by masters of precision, it is the new standard of quality for intimate apparel, legwear, activewear, denim, and other products. Sensil is a registered/pending trademark of NILIT. www.sensilnylon.com
