Huntsman Textile Effects has extended its HIGH IQ brand-assurance program with the launch of HIGH IQ Lasting Black eco. Based on Huntsman’s AVITERA SE Black reactive dye, HIGH IQ Lasting Balck is designed to create eco-friendly black shades that retain their intense color after repeated washing. AVITERA Black SE dye helps work toward sustainability, reducing water and energy consumption by up to 50% while shortening processing time.
Garments produced under the HIGH IQ Lasting Black eco program are suitable for home laundering using EU and US domestic washing machines and carry a reduced risk of color staining other garments during washing. The garments and fabrics can be produced free from p-chloroaniline (PCA). All products in the HIGH IQ quality-assurance program are bluesign-approved and suitable for STANDARD 100 by OEKO-TEX certified textile products.
