Hologenix announced that after years of work, its R&D team has found a way to embed its flagship product, Celliant, into fibers that allows for those fibers to be pure white. This expands the potential applications of Celliant to bed sheets and towels, athletic uniforms and jerseys, baby clothes, medical scrubs and more, while maintaining its well-known wellness benefits. Making pure white possible also makes delicate pastel fabrics possible, or any color.
Pure white Celliant still captures and converts body heat into infrared energy, increasing local circulation, helping regulate body temperature and promote stronger performance, faster recovery and better sleep, according to Hologenix. Pure white Celliant is also still made from ethically sourced minerals from the earth and is available in nylon, polyester and recycled polyester fibers.
“We are constantly looking for ways to improve and bring new possibilities to Celliant’s infrared wellness benefits,” said Seth Casden, Hologenix Co-Founder and CEO. “Pure white Celliant delivers and we are very satisfied. The ability to offer our brand partners the same natural infrared wellness we’re known for, along with the possibility of any color fabric, including, of course, those stunning whites, is extremely fulfilling.”