Lenzing adopts blockchain to ensure traceability and transparency in TENCEL-branded fibers


TENCEL-branded fibers with traceability
Lenzing adopts blockchain to ensure traceability and transparency in TENCEL-branded fibers

The Lenzing Group will use blockchain technology to support its TENCEL-branded fiber business, ensuring complete transparency and traceability for brands and consumers of its fibers in the finished garment. After evaluating various initiatives, Lenzing decided to join the platform of the Hong Kong-based technology company TextileGenesis to accomplish this ambition.

The supply chain transparency from wood to garment and home textiles will enable all customers and partners to identify TENCEL fibers and the respective wood source in each production and distribution step. A QR code on the final garment will enable consumers to detect the origin of the clothes they intend to buy.

With blockchain technology, Lenzing aims to set a new level of transparency and traceability in the textile industry. The first pilot of Lenzing’s blockchain technology was presented at this year’s Fashion Summit in Hong Kong. This pioneering pilot project was conducted in close cooperation with Lenzing. In the next months more partners will be involved along the entire value chain. Lenzing expects the platform to be fully operational as of 2020.

lenzing.com

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